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HP Extends Graphics Solutions to Satisfy the Widest Range of Users' Needs
NEW ORLEANS, Jul 25, 2000 -- New Leadership Graphics Program Provides Single Source for Latest, Broadest and Fastest Graphics Solutions

Hewlett-Packard Company today announced the leadership graphics program, which combines HP's vast graphics expertise with available graphics products to provide customers with the industry's most expansive, fast and flexible set of graphics solutions. The program has been developed in response to rapid technology advancements from multiple vendors and unrelenting, wide-ranging performance requirements.

The leadership graphics program is designed to deliver a graphics product portfolio that addresses a wide range of user requirements in key industries/applications, including Mechanical Computer Aided Design (MCAD), Digital Content Creation (DCC), Oil and Gas, Geographical Information Systems (GIS), and Finance. This program enables HP users access to the latest and most appropriate graphics technology available while still employing HP's graphics technology in strategic product segments. The program also ensures robust and reliable solutions across the Windows(R), UNIX(R) and Linux operating systems.

"HP's leadership graphics program enables users to approach a single source for the best graphics solutions available. Given HP's wealth of graphics expertise, it is in the unique position of being able to leverage this expertise into industry-available graphics solutions," said Jon Peddie, founder and president of Jon Peddie Associates, a leading market-research firm specializing in graphics and multimedia.

The leadership graphics program comprises three product categories:

-- Elite graphics products -- Designed for mission-critical technology applications, providing balanced technology with leadership performance. These solutions are ISV-certified, integrated and shipped from HP and include full HP support and warranty.

-- Emerging graphics products -- Enable the latest graphics products to be available to HP users as soon as they are introduced by the manufacturer. These products come with full HP support and warranty.

-- Distinctive graphics products -- Designed for specialized applications and will be provided as HP users and the market demand.

"The leadership graphics program demonstrates HP's focus on customer satisfaction through the quality, functionality and timely introduction of the latest graphics technology," said Osman Kent, chief executive officer of 3Dlabs. "We have the broadest range of professional graphics solutions in the industry, and we welcome this opportunity to continue working closely with HP to meet the graphics needs of even more of its end users."

"Our entry-level and midrange products complement current products offered by HP," said Dan Vivoli, senior vice president of marketing at nVIDIA. "By offering options to customers, HP is ensuring greater levels of satisfaction for a broad spectrum of specialized demands."

In addition to supplying the broadest selection of graphics in the industry, HP provides added value with its extensive graphics expertise. For 20 years and seven generations of product development, HP has delivered superior graphics solutions to the marketplace. When added together, the HP graphics lab engineers have more than one millennium of graphics-development experience and have developed many technologies that are used industrywide. HP develops graphics across three operating systems (UNIX, Windows and Linux) and has strategic alliances with leading graphics vendors to provide HP users with access to the broadest choice of graphics solutions available.

"HP has become a graphics powerhouse, and the leadership graphics program demonstrates not only our wealth of graphics experience, but also our sense of urgency in getting the best tools in the hands of our customers as quickly as possible," said Jim Zafarana, marketing manager for HP's Technical Computing Division.

About HP

Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on.

HP has 86,000 employees worldwide and had total revenue from continuing operations of $42.4 billion in its 1999 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com.

CONTACT:
Hewlett-Packard Company
Jim Campbell, 970/898-0214
jim--campbell@hp.com
or
Porter Novelli Convergence Group for HP
Allison Good, 617/450-4235
allison.good@pnicg.com

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