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SpatialNews.com Press Release
Wireless News - Business News - Feature Columns
Chesapeake Corporation's UK Specialty Packaging Business Offering New 3-D Printing TechnologyField Group's Thatcham, United Kingdom, facility developed the lenticular printing technology. Gary Howe, product development manager, said, " Many leading brands in market sectors ranging from drinks to toys to cosmetics have expressed interest in this new printing capability. What is attracting so much interest is that 3-D images on a package can market products in a new, innovative way." Since lenticular printing can lend 3-dimensional animation to corporate logos, symbols and other marks, Howe predicts Field Group's new printing capability may be used to ensure product security, which is particularly important for global brands. "Because lenticular imaging cannot be copied by scanning, its application to various products and product packaging can significantly help prevent the sale of counterfeit goods. Counterfeiting products results in the loss of approximately $3 billion annually. If we can protect a brand from counterfeiting, and thus save a percentage of this loss to the brand, the cost of lenticular printing becomes self-financing." Field Group, one of Europe's leading packaging manufacturers, is part of Chesapeake Corporation's European Specialty Packaging business. Field supplies cartons, leaflets and labels from 34 manufacturing facilities in Europe. Chesapeake Corporation, headquartered in Richmond, Va., is a global leader in specialty packaging and merchandising services. Chesapeake is the largest North American producer of temporary and permanent point-of-purchase displays, the leading European folding carton, leaflet and label supplier, a leader in plastics packaging for niche markets, and a local leader in specific U.S. markets for customized, corrugated packaging. Chesapeake has over 70 locations in North America, Europe, Africa and Asia. Chesapeake's net sales in 1999 were $1.2 billion. Chesapeake's Website is www.cskcorp.com . CONTACT: Chesapeake Corporation, Richmond For media relations, Molly Remes, 804/697-1110 For investor relations, Joel Mostrom, 804/697-1147 |
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